Oct 21st 2020

Simple but ambitious goals to incentivise action over the next ten years

When HRH is at home in London he can look across the green acres and trees of Kensington Park. This is one of London’s special green places which is also the view from The Conservation Foundation. And so, when The Conservation Foundation was invited to talk to the Prince’s team about a new award scheme earlier this year, David Shreeve and Lindsay Swan didn’t have far to walk in order to discuss what has since become the most prestigious global environmental prize in history.

The Earthshot Prize has involved much planning and development – but now it has been launched and The Conservation Foundation is delighted to be one of the Official Nominators.

It is hoped that the prize, centred around five ‘Earthshots, will incentivise change and help repair our planet over the next ten years – a critical decade for the Earth. The Earthshots are:

· Protect and Restore Nature

· Clean our Air

· Revive our Oceans

· Build a Waste-Free World

· Fix our Climate

Together they form a unique set of challenges rooted in science, which aim to generate new ways of thinking as well as new technologies, systems, policies and solutions. By bringing these critical issues together the Earthshot Prize recognises the interconnectivity between environmental challenges and the urgent need to tackle them together.

Every year until 2030 Prince William alongside the Earthshot Council which covers six continents, will award the Earthshot Prize to five winners, one per Earthshot whose evidence-based solutions make the most progress towards these goals.

The Nomination process will begin in November – watch this space for details on how to submit your idea or project!

To find out more visit: go to www.earthshotprize.org.